SEO Blackpool

Citation Backlinks

Citation Backlinks are links to your website from authoritative entities such as Business Directories. Google uses these to help to verify your business.

A new website should concentrate on acquiring as many citations as possible, especially those that may be geographically or niche relevant.

We offer a tailored solution to improve a business website's local SEO rating through the usage of citations. If you've never heard of this word before, it's important to understand that citations are essential building blocks for any local SEO strategy owing to the direct effect they have on local results. Building a diverse range of citations is our specialty, with an average index rate of 75%, which no other citation builder can match.

All of our services include a free citation audit, which allows us to determine the strengths and weaknesses of your present list of citations, as well as what citations currently exist and how we can improve on them. This data is gathered and rigorously updated to aid in the development of a complete citation strategy for your company. Upon completion, you will receive a thorough report with links to all of your new citations as well as full login information for each directory.

After dissecting your current list, we will inject a mix of different sorts of citations to make your firm more optimised for local SEO. These are citations from high-domain authority directories that are general, geo-specific, and niche-specific. Having a diverse set of citations offers you with the key building blocks for attaining local SEO since each sort of reference gives Google with distinct information about your business.

Local SEO

WHAT IS THE PROCESS OF LOCAL SEARCH?
When looking for a local business service, more than 90% of us turn to Google. When we conduct a search, Google returns what it believes to be the most relevant results.

Most Local Search inquiries in most niches will get results similar to this...

We used the Search Query 'Web Design Blackpool' for this example.

Google Ads Search Results
Google Ads are frequently the first results we see at the top of the screen. These are sponsored advertisements set up by a company. They will charge the company every time a user clicks on that advertisement.

The advertiser will most likely pay roughly £5 per click for the phrase 'web design blackpool.'

If your website or local profile is not properly optimised, this may be the only option to obtain leads and inquiries from Google Search.

A local firm may require a daily advertising expenditure of £5 to £100 or more per day, depending on the specialty.

The Map Pack Search Results
After the Ads, the next component you will view for most searches is called the 'Map Pack.' These are the outcomes of Google Business Profiles (formerly called Google My Business profiles).

In the Map Pack, Google UK presently displays the top three profiles. These are selected depending on the relevance of the search query and the location from which you search.

You'd expect a firm to score well in its surrounding vicinity, then fall lower down the ranks as you seek further away.

Ranking in the top three of the Map Pack in your service region is consequently critical! This is precisely what our Local SEO Services aim to achieve.

Organic Search Results
Following the Map Pack, the 'organic' results show.

These are the companies that Google believes will best serve your search. As a result, Google has determined that we are the best and most relevant option for the query 'web design blackpool.'

Ranking first organically for a search phrase has been shown to increase traffic and inquiries to your organisation. The lower down the list you go, the less clicks there are.

Google determines these organic ranking places with an ever-changing system that includes hundreds of parameters. Ultimately, it comes down to the quality of your website's content, as well as its integrity and authority.