Station: Safm

Mention Date and Time: 15 Mar 2026 08:33

AVE: R222962

Duration: 00:14:11

Audience: 566000

Summary: In observance of National Agriculture Day on March 17th, Ryan New, Managing Director of the Original Grain Company, discusses the vital role of the agricultural sector in South Africa`s economy and food security. He highlights the challenges faced by both subsistence and commercial farmers, including the lack of skills, funding, and market access. New explains how his company`s model of investing in farmers at the planting stage helps mitigate these risks and supports rural livelihoods.

Entities: Zonke, South Africa, Ryan New, Original Grain Company, Africa

Sentiment: positive

Insert or Interview: True